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What is E-commerce SEO?

What is E-commerce SEO?

SEO for e-commerce sites, also called online store SEO, involves optimising them for search engine results. To drive targeted traffic and increase online sales, it is a crucial part of any successful e-commerce business.

Why is E-commerce SEO Important?

Whether consumers are searching for specific products or comparing alternatives, search engines like Google and Bing often provide the information they need. Search engine optimisation increases e-commerce businesses’ chances of appearing in search results.

Critical Elements of E-commerce SEO

Keyword Research

Keyword research is crucial to e-commerce SEO. Search engines will better understand a website’s relevance to a user query if it contains relevant keywords and phrases in its product description, meta tags, and website content.

On-Page Optimisation

In on-page SEO, keywords and phrases are included in the title, meta description, header tags, and image alt tags to increase visibility and relevance. In addition, businesses should ensure their websites load quickly, as slow-loading sites can negatively affect search engine rankings.

Content Marketing

Blog posts, product descriptions, and customer reviews can significantly improve SEO efforts for e-commerce websites. It is possible to rank higher in search engine results with content marketing, which builds trust and credibility with potential customers. The content of a business can naturally contain keywords.

Link Building

Getting backlinks from authoritative and relevant websites is crucial to building high-quality backlinks. Obtaining backlinks from authoritative and relevant websites signals e-commerce websites’ trustworthiness and value to search engines. Guest blogging, partnering with influencers, and contacting industry websites are good ways to build links.

Technical Optimisation

In technical optimisation, search engines can crawl and index the e-commerce website, including optimising the sitemaps, URL structure, and mobile-friendliness. The sitemap, robots.txt, and 404 errors should be monitored by businesses so that search engines can crawl and index their websites accurately.


A search engine optimisation campaign improves e-commerce websites’ search engine rankings and visibility. Businesses can increase online sales and traffic through keyword research, on-page optimisation, content marketing, and link building. E-commerce SEO can help businesses succeed in the competitive online marketplace.

Digital Target Marketing offers a broad range of online services from retail branding and shopping cart development, to email & mobile marketing. With state-of-the-art reporting, site analytics, & build-a-brand testing, we can track where every penny is best spent along with where your campaign is succeeding & where it needs a lift.

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