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Why Choose WordPress Over Wix?

WordPress Over Wix?

Choosing the right website platform is crucial.

WordPress and Wix are popular options, but website owners and developers often prefer WordPress. In this post, we’ll explore why WordPress is better than Wix.


WordPress is highly regarded for its search engine optimisation (SEO) capabilities. The platform is designed with clean and structured code, making it easier for search engines to crawl and index websites built on it. Additionally, WordPress offers numerous SEO plugins that can be used to optimise content, meta tags, and URLs, improving the chances of higher search engine rankings. While Wix has improved in this area, it still falls short compared to WordPress’s SEO capabilities.

Scalability and Growth:

Another advantage of WordPress is its scalability and ability to accommodate websites of all sizes. WordPress can handle it all, whether you have a small personal blog or a large e-commerce site. The platform has robust features supporting high traffic volumes and complex functionalities. While suitable for small to medium-sized websites, Wix may struggle to handle large-scale projects and unique customisation requirements.

Community and Support:

WordPress boasts a vast and active community of developers, designers, and users contributing to its growth and improvement. This means a wealth of resources is available, including forums, documentation, and tutorials, to help users troubleshoot issues and enhance their websites. Conversely, Wix has a smaller community and limited resources, which could hinder users seeking assistance or guidance.

Ownership and Portability:

One often overlooked aspect of choosing a website platform is ownership and portability. With WordPress, users completely own their website’s content and data. This means they can easily switch hosting providers or move their website to a different platform if desired. On the other hand, Wix retains ownership of the content, making it difficult for users to migrate their website to another platform without starting from scratch.


Website owners and developers often prefer WordPress over Wix due to its flexibility, customisation options, SEO-friendliness, scalability, active community, and ownership rights. Although the decision between WordPress and Wix depends on individual needs, it’s hard to argue against the appeal and advantages of WordPress.

Digital Target Marketing offers a broad range of online services from retail branding and shopping cart development, to email & mobile marketing. With state-of-the-art reporting, site analytics, & build-a-brand testing, we can track where every penny is best spent along with where your campaign is succeeding & where it needs a lift.

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